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In January 2022, Rumor Racing a U.S based Japanese-inspired lifestyle brand opened its online store to become home to Atlanta's underground car culture. Heavily inspired by late 90s early 2000s street racing and overall underground car lifestyle from Tokyo and LA the idea of Rumor Racing was born. At its core was a group of Car enthusiast tastemakers stunt drivers, local artists, and good friends who became crew, and

customers. Rumor Racing is growing to embody Car culture, late-night parties, and organized chaos and becoming the go-to clothes for a generation of stunt drivers, punks, hip-hop heads, and the young counter-culture at large. Rumor Racing is establishing itself as a brand known for its quality, style, and authenticity. and attention to detail. every product is made to the highest quality from tag to materials, craftsmanship, down to the packaging This Newly formed brand, Rumor Racing is expanded from its Atlanta origins into a global community; working with amazing  artists, photographers, designers, musicians, filmmakers, and writers who defied conventions and contributed to its unique identity and attitude If you Reading this your right on time enjoy the show  いってらっしゃい Instagram(Rumorracing) Youtube(rumor racing) Twitter(Rumor_Racing)

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